Photo: Rolls Royce
Rolls Royce recorded its best-selling year of all time, Honda makes it sound like its Acura marque might be dead in another market and Tesla buyers are protesting in China as the automaker keeps slashing prices around the world. All this and more in The Morning Shift for Monday January 9th 2023.
1st Gear: Rolls Royce Had Its Best Year Ever
As a new year begins, automakers like to talk about how, despite the struggles, they had a good year for sales. And while companies like Ford and Hyundai can paper over the cracks of dropping sales with celebrations of stellar EV performances, the truth is that most regular carmakers are still struggling through the fallout of the pandemic.
But, bad stuff never seems to happen to rich people, so they carried on buying loads and loads of cars last year. That meant that luxury carmaker Rolls Royce was able to have its biggest year ever in 2022.
Despite cutting models from its lineup as it geared to face the electric future, Rolls Royce still managed to shift 6,000 cars in 2022. This, according to Auto Express, made for a record year for the company:
“The Goodwood marque says that strong performance in the United States, Greater China and Europe drove its global sales increase. And it is confident that it can build on the success this year, with orders for ‘all models’ stretching well into the next 12 months. Rolls-Royce also says the pre-order bank for the all-electric Spectre – a car that’s not due to be delivered until the final quarter of this year – has ‘exceeded expectations’.”
G/O Media may get a commission
$50 off preorder
Ring Car Cam
It’s a camera. For your car.
The Ring Car Cam’s dual-facing HD cameras capture activity in and around your car in HD detail.
In terms of models across its range, the Cullinan SUV was Rolls Royce’s best-selling model over the past 12 months, while the Ghost was the most popular model in Asia-Pacific. It’ll be interesting to see how those top sellers will look at the end of 2023, when Rolls will introduce its first EV, the Spectre.
But the big news here is that this is the first time in the company’s 118-year history that it has sold more than 6,000 cars in a single year. This is surely proof that, no matter what happens to us normals, the rich …….